The expansion of the organic food market has surprised even the most pessimistic of consumers, and the prospects seem to be even greater for the years to come. Thus, estimates indicate a potential doubling of the sales by 2011. Such statistics have in fact given a new direction to the growth of the organic food market as more and more food producers have taken up these lines of production trying to capitalize on them. Consumers, on the other hand, are determined to read ORGANIC on labels and thus stay away from the pesticides, the genetically modified organisms, the hormones and the antibiotics in conventional food.

The extension of the organic food market results from consumers learning that regular non-organic food is dangerous to health by the chemicals it contains. With information there comes the effort of avoiding the products that are so full of chemicals. In time, the exposure of the processed food risks will determine a whole new evolution direction of the organic food market. Most people choose to shop in large facilities because there is everything they need, therefore, the price offer for organic products will also have to be adjusted accordingly. Consequently, when you shop at Wal-Mart you expect to get organic foods at a rather good price.

There are plenty of producers all over the world who service the organic food market. Although favored by some producers, exports of organic products is more difficult due to the perishable nature of the foods. The emphasis and the responsibility at the same time falls on local producers, farmers or farming groups that address the needs of the local market sector. The organic food market is in a continuous expansion that goes hand in hand with an increase of productivity. This growth can only be possible if more and more manufacturers accept the rules and join the system. Risks do come with the rapid development.

With the higher demand for organic foods, the sales of conventional products will drop. Regulations may become loose and allow semi-organic products to enter the market as well, because the biologically clean solutions are definitely not able to stay up to the consuming demands of the world’s population. Therefore, we could be assisting right now to a softening of the standards that keep organic foods so desirable to the health-concerned consumers. Only through strict regulations and their solid implementation will the organic food market preserve its high quality standards.